3 Ways Geofencing Can Improve Sales

March 29, 2016 - 2 minutes read

Geo-Fencing Blog ImageGeo-fencing is the latest in customer targeting, but while there is a ton written about using it as an advertising tool, there is little written about how to use it in a sales environment.   Geo-fencing, a virtual perimeter allows users to see existing clients and leads on a map.  For sales professionals with access to a geo-location tool (cfMAPP), targeting and selling to your area has never been more simple.

Geo-fencing is an effective way for sales representatives to create a virtual perimeter around their territory to create quick categorized searches.  Streamlining the sales process and allowing for real time decisions.

Gain Precise Search Results

Creating you own custom search results by drawing a virtual perimeter (Fence) around a client, customer, lead or geographical area that you want to target.  By focusing on a specific perimeter you can localize your search and drive marketing campaigns that speak to your audience.

Already doing business with other companies in your target area?  Now’s the time to advertise what you have done for their direct competitors.

Quickly Target High-Value Leads

Sifting through thousands of contacts wondering who to call? And determining which number to dial first can be a challenge, especially when trying to keep up with demanding sales quotas.  However, by visualizing your high-value sales targets geographically you can better position yourself to make more effective calls.

In-depth Analytics

With highly-targeted data and exact search criteria, you are better equipped with accurate, timely data you can use to make critical decisions.  Like who’s in your area, what client is close by and who is more likely to make a purchase in one view.  Instead of reacting, you can proactively respond, giving you a greater opportunity to drive revenue.

When given the tools Sales Representatives can enhance their productivity and drive results quickly and easier than ever before.  Learn more by visiting cfMAPP on the AppExchange or by contacting us at sales@valgen.com.