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Tag Archives: sales management

Sales Managers: Are you a geek at heart? Do you like to drive results through numbers?

Over the course of our careers, we’ve had the privilege of working with dozens of sales managers. In many ways, managers hold the key to the success of their sales reps. They know each and every rep well, understand the customer and prospect mix each rep has, the market that reps are operating in, the relative difficulty of making the quota, etc. They capture and impart this knowledge during their one-on-one discussions with reps. Such tribal knowledge is often not institutionalized throughout the sales organization. The result is lack of repeatability, consistency and scalability of results – which means they are starting over with each new rep, team and division that they move into management. Certainly factors like compensation, incentives, coaching and product training play a role in this success too. But we see distinct traits in the sales managers that are attracted to work with us – they use numbers, statistics, data and models to get the best performance from their sales teams. Here are a few traits that we’ve seen, some challenges that they’ve faced and why they’ve chosen to work with us: TRAIT: They desire to “do something different this time.” As ideas like call blocks, teaming and …Read More

Three ways to improve outbound lead generation

The first step to improving outbound lead generation is to better understand pipeline activity. An analytical approach can help sales managers to create efficiencies in sales rep activities, resulting in improved lead generation outcomes:  Sales Activity Lead assignment to reps – Placing a manageable quantity of leads in each sales reps’ queue on a timely basis so they can start calling, qualifying and closing deals without being overwhelmed. Lead disposition by reps – The “why” of determining which leads are not qualified or worth pursuing is just as important as converting a qualified lead into an opportunity. Time spent on non-sales activity – Creating action lists that can be used to prioritize, assemble and validate actionable info   How can analytics make reps more efficient with these sales activities? Lead assignment: Reps disqualify leads at a faster rate than they qualify them. The assignment of new leads can be automated based on total current active leads as a ratio of closed leads, and the relative volume of leads compared to other reps. Lead disposition: Disposition reasons that are clear, accurate and consistent can yield valuable info to fix specific problems. For example, if the reasons show bad data, go back to the vendor and get updated records …Read More

The Evolution of Sales Force Automation

It’s no secret that sales force automation (SFA) was dreaded not too long back, but has now become an indispensable friend to the sales person. There are many who may still be leery of it, but that number is certainly dwindling. Lauren Carlson’s blog at Software Advice reflects on this sales force automation evolution over the past 15 years, and identifies four factors that explain the change. While we agree with those, here’s our take on where this is headed. The central theme as we see it (of course being a SaaS company ourselves) is 1) the deployment of SFA on SaaS platforms and 2) SFA is more inter-operable in a sales environment. And that is a great fit to how the best sales people think and act:  sales is seen in the larger context of client and business needs. So while software engineering has taken great leaps forward with usability, content and inter-operability, it has made it easier rather than harder for sales reps to use these tools.  Let us now envision what the future holds in terms of increasing adoption and further making SFA an indispensable tool for the reps of today and tomorrow. SIMPLIFY, SIMPLIFY, SIMPLIFY: Thanks to Amazon, Google, Apple and iPhones, and other innovators, we now live …Read More

Why you should put some sales tasks on auto-pilot

For any airplane pilot, the auto-pilot is a valuable companion. It can automate routine tasks such as maintaining altitude and direction so you are free to focus on the next tasks needed to reach your goal destination. Airplane auto-pilots can handle many tasks for the pilot. They can: Follow programmed climb and descent rates to pre-set altitudes Turn the plane to a specific direction Line up for landing on the runway Execute missed runway approach procedures, like climb away from the ground if the runway approach lights are not visible But amazing as auto-pilots are, aviators are aware that the auto-pilot does not fly the plane for you. You are still always responsible for reaching the goal destination. Business analytic tools – particularly those with predictive methods – can function a lot like an auto-pilot. They reduce workload, prioritize tasks and standardize best practices so you can focus on things the auto-pilot doesn’t do:  continuously improving human performance, anticipating hazards far in advance, and staying ahead of the navigation tasks. Like auto-pilots, how can analytics contribute to sales enablement and productivity? REDUCE WORKLOAD: Pilots joke that flying is a long span of boredom followed by moments of panic. Perhaps like all the sales activity during the final days of the quarter? In flying, reducing mundane workload is a …Read More

Moneyball: Lessons for putting together a winning sales team

The movie Moneyball opens today to some great reviews such as this one at Sports Illustrated. I read the book by Michael Lewis soon after it was released and as a quant I found the story fascinating. What a great pair Billy Beane and Paul DePodesta were that came together at the right time! What I liked about the story was just like predictive analytics, all the statistics focused on solving one problem, and that is getting the best trade-off against a precise outcome. In this case, get the most wins with the least money — aka, Return on Investment. It was the book I would give to our sales managers saying “Like sports? Like making money? Here’s a book for you!” Here we’ll not review the book, the movie or Brad Pitt’s performance. Instead I’d like to share what we can learn about building a great sales team using analytics: DEFINE THE RIGHT METRICS It took a series of calculated steps to determine that wins were driven not by batting average but on-base and slugging percentage. How did they discover that? Set the outcome first and then run “simulations” of various predictors until one comes the closest. For sales managers, if exceeding quota is the desired outcome, …Read More