Captivate Prospects with Location-Based Email Campaigns

May 19, 2016 - 2 minutes read

How do you impress prospects with email campaigns that have specific location relevance?

Stop sending generic email blasts, that’s so 2015! You might be creating segmentation, fine-tuning messages but have you thought about location- or proximity-driven campaigns that are specific to a certain territory, state, county or even ZIP code?

For example, enhance reference selling by sharing success stories of nearby customers. Select current successful accounts in a region, identify prospects within 50 miles, filter by size or industry and add to a campaign.  And let your targeted messaging do the rest.

It’s a set of questions that prospects ask every time: Who else do you sell to like me that I might know? And what have you done for them?

Screen Shot 2016-05-18 at 3.18.03 PM

Here are more scenarios: do you need to streamline calls you make every day?  Or, do you want to highlight a regional promotion? Quickly add prospects in the same area into a campaign, and send locally-relevant emails to multiple prospects at a time with just a few clicks.

Screen Shot 2016-05-18 at 3.21.03 PM

Plus, prospects will appreciate the person touch in a world of mind-numbing email blasts. Differentiate and stand head and shoulders above your competitors who are cluttering up your prospect inbox.

Targeting prospects on a granular level will deliver sales connects. Using one of our customers as example, we saw 16% more appointments and 26% larger deal size! cfMAPP for Salesforce will allow you to captivate your prospects and customers in just a few clicks.

cfMAPP is the smarter mapping solution to accelerate inside sales appointments, prioritize field visits, and drive nearby renewals.  cfMAPP gives your inside sales team – business development as well as customer service – and the field teams a visual map to see their territory without leaving salesforce.  cfMAPP has proven to key inside sales features designed to delight customers and close deals faster in a high volume calling environment.