Our vision for overcoming information overload in CRM systems

Published on February 3, 2012

Think of the times in life when you are barraged with a tidal wave of…

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Try this one weird trick to boost SFA adoption

Published on January 24, 2012

That which is scarce is precious. That which is abundant has little value. More or…

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The Evolution of Salesforce Automation

Published on January 9, 2012

It’s no secret that sales force automation (SFA) was dreaded not too long ago. But it…

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Top CRM Trends to Watch in 2012

Published on January 2, 2012

Our CRM trends to watch in 2011 were among the most-read words here, all year. Now let’s…

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Moneyball: Lessons for putting together a winning sales team

Published on September 23, 2011

The movie Moneyball opens today to some great reviews such as this one at Sports Illustrated. I…

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How predictive analytics adds value during & after selection of your CRM system – Part 2

Published on August 25, 2011

Yesterday we posted the first tip of how to use predictive analytics to make your…

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How predictive analytics adds value during & after selection of your CRM system – Part 1

Published on August 24, 2011

Customer Relationship Management (CRM) systems are the currency of customer-sales interactions. Effective, simple CRM software helps…

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Unsubscribing from email campaigns: Relevance in the eye of the beholder

Published on August 10, 2011

Nearly all of our focus is on driving increased sales with predictive analytics. That’s all good,…

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5 ways sales can benefit from marketing automation

Published on April 25, 2011

Marketing automation has evolved over the last decade from typically managing a single channel (direct…

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