SCCESS STORIES

Lenovo accelerates marketing
campaigns with Valgen

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Industry: Technology

Location: Morrisville, NC

Lenovo is one of the world's leading personal technology companies, producing innovative PCs and mobile internet devices. Now, #286 on fortune 500 list, Lenovo is the world's largest PC vendor and fourth largest smartphone company.

The Challenge

  • •  Lenovo needed to understand responses to marketing campaigns
  • •  Further breakdown purchase timing, product and quantity purchased
  • •  Analyze the value of its marketing campaigns and get recommendations

 

Why Valgen?

  • • Lenovo chose Valgen because of their multi-dimensional campaign effectiveness expertise to drive revenue
  • • Lenovo wanted expert algorithms to pinpoint customer retention and effectiveness
  • • Give marketing access to relevant data to time the offer of products to targeted customers

 

The Result 

  • • Valgen recommended best paths to invest $1.5M in marketing spend to maximize ROI
  • • Lenovo was able to target the right segment with the right product, resulting in 15%-18% in more incremental revenue
  •  The Company was able to utilize Valgen analytics to predict the buying cycle of its customers and maximize their resources