SUCCESS STORIES

Lenovo accelerates marketing
campaigns with Valgen

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Industry: Technology

Location: Morrisville, NC

Lenovo is one of the world's leading personal technology companies, producing innovative PCs and mobile internet devices. Ranking at 226 on the Global Fortune 500 list in 2017, Lenovo is the world's second largest PC vendor and a leading smartphone company.

 

The Challenge

Lenovo needed to:

  • •  Understand attribution in marketing campaigns for their media platforms
  • •  Gain visibility to breakdown purchase timing, product and quantity purchased
  • •  Determine the value of its campaigns and prioritize future spend

 

Why Valgen?

  • Lenovo chose Valgen because of our objective, unbiased and robust campaign effectiveness reporting
  • Lenovo needed our expert matching algorithms to pinpoint detailed performance analysis
  • We could comb through a high volume of transaction data to determine and attribute results down to product and timing

 

The Result 

  • • Valgen recommended best path to invest $1.5M in marketing spend to maximize ROI
  • • Lenovo was able to target the right segment with the right products, driving 15%-18% gains in incremental revenue
  •  Lenovo used Valgen analytics to increase spend 3X while being able to attribute 5X more revenues to campaigns