SUCCESS STORIES

Molex expands field sales with
custom integration

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Industry: Manufacturing

Location: Lisle, IL

Molex is a global supplier of connectors and interconnect components for the electronics industry.

 

The Challenge

  • • Molex field sales team wanted an easy solution to connect and interact with customer website activities while on the road.
  • • The Company needed a visual way to predict when a customer was ready to buy.
  • • Wanted a better way to foster a collaborative approach among C-Suite, Product, Marketing and Sales Teams.

 

Why ProsperVue?

  • • Since its primary need was to create a custom solution to trigger field sales notification from escalating customer interest, Molex chose Valgen's ProsperVue app because of its ability to create a customized solution within Salesforce.
  • • Molex chose Valgen because of our ability to Integrate a full BI solution, Google Analytics web data, campaign management, CRM and ERP.
  • • Superior data cleanse, matching, de-duplicating expertise also played into the decision.

 

The Result

  • • 200+ sales reps were targeted to utilize ProsperVue's visualization tool. In parallel, marketing ran coordinated campaigns to ensure high customer receptivity.
  • • ProsperVue became instrumental to identify gaps and missing feeds of data, which allowed Molex to repair internal information gaps.
  • • Valgen mined millions of transactions and user attributes to detect advance signals, presented timely sales intelligence before reps walked into client meetings, and predicted user behavior and reported on it to field sales globally.

 

Why ProsperVue?

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