How do you impress prospects with email campaigns that have specific location relevance?
Stop sending generic email blasts, that’s so 2010! You might be creating segmentations and fine-tuning messages. But have you thought about location- or proximity-driven campaigns that are specific to a certain territory, state, county or even ZIP code? One way to do this: You can share success stories of nearby customers to enhance reference selling.
How? Using our ProsperVue app for Salesforce, select current successful accounts in a region, identify prospects within 50 miles, filter by size or industry and add to a campaign. Let your targeted messaging do the rest.
Our clients know that prospects often ask these questions: Who else do you sell to like me that I might know? And what have you done for them?
Here are more scenarios where specific locations can be useful: Do you need to streamline calls you make every day? Do you want to highlight a regional promotion? Quickly add prospects in the same area into a campaign, and send locally-relevant emails to multiple prospects at once with just a few clicks.
Plus, prospects will appreciate the personal touch in a world of mind-numbing email blasts. Differentiate from your competitors who are cluttering up your prospects’ inboxes.
Targeting prospects on a location level will deliver sales connects:
Using one of Valgen’s clients as an example, we saw 16% more appointments and 26% larger deal size!
ProsperVue for Salesforce will allow you to captivate your prospects and customers in just a few clicks.
cfMAPP is the smarter mapping solution to accelerate inside sales appointments, prioritize field visits, and drive nearby renewals. cfMAPP gives your inside sales team – business development as well as customer service – and the field teams a visual map to see their territory without leaving salesforce. cfMAPP has proven to key inside sales features designed to delight customers and close deals faster in a high volume calling environment.