Captivate Prospects with Location-Based Email Campaigns

- 2 minutes read

How do you impress prospects with email campaigns that have specific location relevance?

Stop sending generic email blasts, that’s so 2010! You might be creating segmentations and fine-tuning messages. But have you thought about location- or proximity-driven campaigns that are specific to a certain territory, state, county or even ZIP code? One way to do this: You can share success stories of nearby customers to enhance reference selling.

How? Using our ProsperVue app for Salesforce, select current successful accounts in a region, identify prospects within 50 miles, filter by size or industry and add to a campaign. Let your targeted messaging do the rest.

Our clients know that prospects often ask these questions: Who else do you sell to like me that I might know? And what have you done for them?

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Here are more scenarios where specific locations can be useful: Do you need to streamline calls you make every day? Do you want to highlight a regional promotion? Quickly add prospects in the same area into a campaign, and send locally-relevant emails to multiple prospects at once with just a few clicks.

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Plus, prospects will appreciate the personal touch in a world of mind-numbing email blasts. Differentiate from your competitors who are cluttering up your prospects’ inboxes.

Targeting prospects on a location level will deliver sales connects:

Using one of Valgen’s clients as an example, we saw 16% more appointments and 26% larger deal size!

ProsperVue for Salesforce will allow you to captivate your prospects and customers in just a few clicks.

cfMAPP is the smarter mapping solution to accelerate inside sales appointments, prioritize field visits, and drive nearby renewals.  cfMAPP gives your inside sales team – business development as well as customer service – and the field teams a visual map to see their territory without leaving salesforce.  cfMAPP has proven to key inside sales features designed to delight customers and close deals faster in a high volume calling environment.