Today, Valgen’s cfMAPP is the featured recommended tool by Smart Selling Tools. The video below explains how this “map app” for Salesforce helps inside sales reps get better success with appointment-setting during cold calls:
As Nancy Nardin of Smart Selling Tools says in the video, “no one likes to be treated like a name on a cold call list.” What can you do about that? Well, when inside appointment-setters can mention nearby customers, it’s clear to the prospect that the sales rep did some research. Maps are a natural, visual way to do that research productively.
Sales reps use cfMAPP to get pop-up maps in Salesforce, similar to Google Maps. Customers and prospects are automatically plotted. The sales rep just clicks a button to get this. Depending on how many customers are in the area, the map might look like this:
Customers are listed in Nearby Accounts, and the sales rep can mention who you currently do business with.
It makes cold calling more productive because reps can see customers on a map, scan the information easily during a sales call, and share company names that the prospect might be familiar with. Couldn’t that make appointment-setting conversations while prospecting so much more successful?