Vector Solutions turns dirty data
into effective campaigns in three months


Industry: Education

Location: Tampa, FL

Vector Solutions delivers award-winning online education, safety, compliance, and performance-optimization solutions for the commercial, education and public sector markets.


The Challenge

  • The B2P division of this fast-growth e-learning leader needed a turnkey solution to synthesize 1M+ leads from 600+ data feeds – about ten a week.
  • • Data needed to be cleansed substantially, advanced matching rules applied and several data elements appended and validated.
  • • The final data was integrated, aligned and refreshed with existing Salesforce data, and campaign-ready for dozens of sales reps.


Why Valgen?

  • • Valgen's advanced, customizable data hygiene methods were "head and shoulders" more robust than several other apps Vector Solutions tried.
  • • Our ability to bring and manage strong vendor relationships meant that Vector Solutions did not have to stitch these capabilities together.
  • • We took complete accountability across the entire data life cycle, allowing them to focus on growing and scaling their business.


The Result

  • • A 12-month backlog of processing and preparation was cleared within four months from when we started.
  • • Valgen's team delivered 700K high quality leads with complete contact info to enable marketing campaigns, and produced positive ROI within 12 weeks.
  • • Vector Solutions has a clearer picture and monthly action plan for a 12-month roadmap to target the half-billion annual addressable market.