Bausch + Lomb utilized Valgen analytics
to increase physician inventory sales


Industry: Healthcare & Life Sciences

Location: Rochester, NY

Bausch + Lomb is one of the best-known and most respected healthcare brands in the world, offering a range of eye health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses and other eye surgery products.


The Challenge

  • • Bausch + Lomb needed to predict inventory purchased for a new product launch using historical patterns
  • • Client needed to identify areas of fastest and above average growth quick and make course corrections
  • • Sales managers had to plan their resources by territory to maximize booked orders within a short window


Why Valgen?

  • • Bausch + Lomb chose Valgen for its expertise in modeling new product launch and market analytics
  • Valgen was one stop to data extraction, processing, staging, advanced cleansing and standardization
  • Our modeling could provide specific actionable guidance actions that could be delivered to the field


The Result

  • Valgen’s insights and recommendations led Bausch + Lomb product launch sales to exceed expectations
  • • We were able to identify detailed drivers of outcome, and they could be fine-tuned as results came in
  • • The top 30% of performers produced 40% of sales, while 50% of accounts achieved above average penetration