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ProsperVue Customer Segmentation in Salesforce

Fast Easy Customer Segmentation for Sales Reps

Want a fast way to create relevant customer and prospect groups for your sales reps to use in Salesforce? Most segmentation groups are already well known, but not easy to create. ProsperVue takes the hassle out of creating segmentation, so you can take actions quickly. ... | Read more ...

We’d Be Lost Without Custom Map Views in ProsperVue

When reps search for prospects in ProsperVue, different types of maps offer different perspectives. You can remove clutter, customize your map view or draw attention to certain map features that you often use. ... | Read more ...

MOST POPULAR ARTICLES:

What to do when your sales reps think good leads are bad

We explore three cases where potentially good leads are thrown out, and what to do instead so you don’t lose the opportunities. ... | Read more ...

Difficult calls to save at-risk B2B customers – how to make them easier

When treated as a defensive strategy to keep a failing account, we have found that this socializing approach can backfire. ... | Read more ...

Why “call often” is like “one size fits all” — Not the best fit for any customer

We’ve heard phrases like “call often,” “call everybody,” and “call until you get an order” on the sales floor. But, does this approach produce the best ROI, particularly when cost per call is high. ... | Read more ...

How to Find At-Risk Accounts In Salesforce

Losing a valued customer is a fear of every sales rep and sales manager. The longer the elapsed time since an interaction with them, the more likely a customer is at risk of being lost. How can you find these customers before too much time has gone by? ... | Read more ...

“One and Dones” – The mystery of disappearing leads

A hidden problem with turning first-time customers into repeat buyers seriously increases the true cost of customer acquisition. Lead generation should not stop with the initial sale. ... | Read more ...

Buying B2B Outbound Leads: Why Your Leads Cost 125% More Than You Think

If your current processes throw away prospect records that you paid for before the sales reps see them, it is time to reassess your lead generation program. ... | Read more ...