Marketers and Sales have been purchasing leads the same way for years. The current state of lead generation across industries is still focused on the traditional ways of […]
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Currently browsing: Lead Generation
Reach Prospects Where They’re At, Literally, with Location-Based Email Campaigns
We can send email from anywhere, to anywhere and everywhere. There are few geographic boundaries constraining email. But maybe you want geographic boundaries. What about email campaigns […]
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3 Ways Geofencing Can Improve Sales
Geo-fencing is the latest in customer targeting. While there is a ton written about using geo-fencing as an advertising tool, there is little written about how to […]
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A Conversation with a Sales Leader “On the Move”
Transcript of an in-flight conversation with a sales leader on the move: Dave Brown, Vice President of Inside Sales, Fleetmatics Q: When you’re looking for analytics partners, what […]
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60-Second Sales Call Checklist
Much like how you would warm up before a workout session, you should prep for success before making a sales call. Knowing certain things before calling a […]
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Five Ways to Use Geo-Location Tools for Sales Calls
Connecting with prospects is challenging even for the most experienced sales professionals. Hurdles you may face include field competition, lack of customer confidence, and getting the attention […]
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Lead Generation: Driven By the Numbers
One thread that ran through the sessions at AA-ISP’s inside sales conference in Chicago last week was: Dollars. Percentages. Rates. Ratios. “Batting averages,” even. That’s right! Numbers. Metrics. […]
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Three Ways to Improve Outbound Lead Generation with Analytics
The first step to improving outbound lead generation is to better understand pipeline activity. Here’s how this understanding can help sales managers to create a more efficient process […]
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Buying B2B Outbound Leads: Why Your Leads Cost 125% More Than You Think
Parth SrinivasaPresident & CEO at Valgen Seasoned analytics executive and entrepreneur with a track record of producing significant and sustained revenue gains for Sales teams in Transportation, […]
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Unsubscribing from Email Campaigns: Should It Be Simply On/Off?
Nearly all of our focus is on driving increased sales with predictive analytics. That’s all good, but what prospects and customers use and judge are the sales and […]
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