Lists and data are still critical for demand generation. You are acquiring data to support the intelligence you need for demand gen, instead of lead gen. […]
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Currently browsing: Prospecting & Lead Generation
Which Source of Fleet Leads Data is Right for Your Business?
If you sell to fleets, it’s exciting see vehicles drive by with logos. It looks like there are prospects all around. But you’ve likely seen a van […]
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LinkedIn company pages & fleet employees: Where is everybody?
If you disqualify fleet leads by checking the number of employees on a company’s LinkedIn page, you might throw out many good leads. Especially if you sell […]
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Social Proof Selling with Relevant Nearby Accounts in Salesforce
Recently, our doorbell rang and a pest control service rep said their truck was on our street right now. Because 8 of our neighbors use them, and […]
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Performance of Lead Lists: Who is Responsible for Performance?
In outbound B2B, there’s a lot of misplaced faith that with a magic lead list, you can make your quota. “If only I can get the perfect […]
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Demand Generation: Lead Gen Lists Are Not Enough
If you rely only on lists, you miss 80% of what brings demand generation success. Relying heavily on lists is like a sugar rush. But this sort […]
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