Prospecting & Lead Generation Archives

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LinkedIn company pages & fleet employees: Where is everybody?!

All Articles, Prospecting & Lead Generation, ProsperFleet User Tips

If you disqualify fleet leads by checking the number of employees on a company’s LinkedIn page, you might be throwing out many good leads. Especially if you […]

Reference Selling in Salesforce Nearby Accounts with ProsperVue

Social Proof Selling with Relevant Nearby Accounts in Salesforce

All Articles, Prospecting & Lead Generation, ProsperVue User Tips

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Recently, our doorbell rang and a pest control service rep said their truck was on our street right now. Because 8 of our neighbors use them, and […]

Performance of Lead Lists: Who is Responsible for Performance?

Prospecting & Lead Generation

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In outbound B2B, there’s a lot of misplaced faith that with a magic lead list, you can make your quota. “If only I can get the perfect […]

Demand Generation: Lead Gen Lists Are Not Enough

All Articles, Prospecting & Lead Generation

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If you rely only on lists, you miss 80% of what brings demand generation success. Relying heavily on lists is like a sugar rush. But this sort […]

Why you should keep personal emails (gmail, yahoo, aol)

All Articles, Prospecting & Lead Generation, ProsperFleet User Tips

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Often, we think personal emails are bad for B2B marketing. We set forms to force only business emails. We might suppress personal emails from opt-ins. We ask […]

Find fleet safety professionals – not fire, food, nuclear, water safety

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If you’ve ever searched for safety job titles, you know there are many specialties in safety. Our clients often want to reach fleet safety professionals who have […]

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