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Marketing to Fleets Lead Data Demand Generation vs Lead Generation

Where do fleet “lead lists” fit in a demand gen world?

Lists and data are still critical for demand generation. You are acquiring data to support the intelligence you need for demand gen, instead of lead gen. […]

Differences in Fleet and Trucking Databases

Which Source of Fleet or Trucking Data is Right for You?

Not all fleet data is the same. Have you ever: Heard that a data source has more than a million records. But you found only a small […]

LinkedIn company pages & fleet employees: Where is everybody?

If you disqualify fleet leads by checking the number of employees on a company’s LinkedIn page, you might throw out many good leads. Especially if you sell […]

Reference Selling in Salesforce Nearby Accounts with ProsperVue

Social Proof Selling with Relevant Nearby Accounts in Salesforce

Recently, our doorbell rang and a pest control service rep said their truck was on our street right now. Because 8 of our neighbors use them, and […]

Performance of Lead Lists: Who is Responsible for Performance?

In outbound B2B, there’s a lot of misplaced faith that with a magic lead list, you can make your quota. “If only I can get the perfect […]

Demand Generation: Lead Gen Lists Are Not Enough

If you rely only on lists, you miss 80% of what brings demand generation success. Relying heavily on lists is like a sugar rush. But this sort […]

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