I know you’re in a hurry to feed SDRs with more prospect lists about fleet owners. But throwing more data at the team won’t increase conversion, […]
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Currently browsing: Prospecting & Lead Generation
Location-based lead generation in Salesforce: Mapping a way to new leads
Marketing and sales have purchased leads the same way for years. The current state of lead generation to fill the Salesforce pipeline is still focused on traditional […]
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Reach prospects where they’re at, literally, with location-based email campaigns
We can send email from anywhere, to anywhere and everywhere. There are few geographic boundaries constraining email. But maybe you want geographic boundaries. What about email campaigns […]
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3 ways geofencing can improve sales
Geo-fencing is the latest in customer targeting. While there is a ton written about using geo-fencing as an advertising tool, there is little written about how to […]
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A conversation with a sales leader “On the Move”
Transcript of an in-flight conversation with a sales leader on the move: Dave Brown, Vice President of Inside Sales, Fleetmatics Q: When you’re looking for analytics partners, what […]
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Lead generation: Driven by the numbers
One thread that ran through the sessions at AA-ISP’s inside sales conference in Chicago last week was: Dollars. Percentages. Rates. Ratios. “Batting averages,” even. That’s right! Numbers. Metrics. […]
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