Your prospect lists can cost you much more than what you paid. This is because for every 10 prospect records you pay for, only about 4.5 will […]
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Currently browsing: Prospecting & Lead Generation
Unsubscribing from email campaigns: Should it be simply On/Off?
Nearly all of our focus is on driving increased sales with predictive analytics. That’s all good, but what prospects and customers use and judge are the sales and […]
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Caution: Leads may be hot. Handle with care.
When you change your lead scoring and lead delivery using predictive analytics, don’t forget to train sales reps to think different as well. Because … It’s well-known that […]
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What to do when your sales reps think good leads are bad
Inside sales teams are at it every day, calling thousands of prospects, seeking appointments and sales. They are given scrubbed lists with contact names, job titles, phone numbers, […]
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5 ways sales can benefit from marketing automation
Marketing automation has evolved over the last decade from typically managing a single channel (direct mail or email) to facilitating multi-channel, multi-touch campaigns that are at the […]
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“One and Dones” – The mystery of disappearing customers
Your lead generation machine is working tirelessly to bring in new leads and appointments. Marketing keeps hot prospects focused on the message and proposition. Your sales team has […]
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