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How to use predictive analytics for sales, marketing and Salesforce CRM. We show how to use predictive analytics for lead generation, customer retention, at-risk customers, marketing campaigns, inside sales, field sales. Predictive analytics can accelerate your company’s sales growth and customer lifetime value throughout the customer life cycle. Our belief is analytics should be easy for users. We set up the algorithms and analytics behind scenes. For sales and marketing users, they get easy action recommendations and insights, simply served up.