In this post we look at solving the critical business problem of managing the customer buying cycle. And how sales tools – simple to advanced – can help sales […]
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Topic: Predictive Analytics for Sales and Marketing
7 Things Sales Teams Can Learn from the Movie Moneyball
The movie Moneyball opens today to great reviews. I read the book by Michael Lewis soon after it was released and as a statistician and economist (e.g. […]
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How Predictive Analytics for Sales has Changed from 2011 to 2019
Today it’s March 18, 2019. We’re optimizing posts for SEO, and going into a time warp again. I’m leaving the original post below the line, as it […]
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Are You Doing Business in 107 Countries? Or 7? Data Hygiene Matters in Predictive Analytics
On a recent assignment where we set up lead generation in Salesforce, we used an existing customer database to build a statistical model to score a leads database. […]
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