Currently browsing: Predictive Analytics for Sales and Marketing

Salesforce buys Tableau. What does this mean for customers?

This article was originally published on LinkedIn. This is certainly the news of the day, if not the quarter! The Salesforce acquisition of Tableau is an […]

Repeatable Scalable Sales Processes Key to Growth

Four traits in sales managers who scale for fast growth

In many ways, sales managers hold the key to the success of their sales reps. They know each rep well. They understand the customer and prospect mix […]

How sales can stay on top of the customer buying cycle

In this post we look at solving the critical business problem of managing the customer buying cycle. And how sales tools – simple to advanced – can help sales […]

7 things sales teams can learn from the movie Moneyball

The movie Moneyball opens today to great reviews. I read the book by Michael Lewis soon after it was released and as a statistician and economist (e.g. […]

How predictive analytics for sales has changed from 2011 to 2019

Today it’s March 18, 2019. We’re optimizing posts for SEO, and going into a time warp again. I’m leaving the original post below the line, as it […]

Data Hygiene for Predictive Analytics and AI

Are you doing business in 107 countries? Or 7? Data cleansing matters

On a recent assignment where we set up lead generation in Salesforce, we used an existing customer database to build a statistical model to score a leads database. […]

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