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Salesforce buys Tableau. What does this mean for customers?

Data Quality, Predictive Analytics for Sales and Marketing, Salesforce

This article was originally published on LinkedIn. This is certainly the news of the day, if not the quarter! The Salesforce acquisition of Tableau is an […]

Repeatable Scalable Sales Processes Key to Growth

Four traits in sales managers who scale for fast growth

Predictive Analytics for Sales and Marketing, Sales Productivity

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In many ways, sales managers hold the key to the success of their sales reps. They know each rep well. They understand the customer and prospect mix […]

How sales can stay on top of the customer buying cycle

Customer Lifetime Value, Predictive Analytics for Sales and Marketing, Sales Productivity

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In this post we look at solving the critical business problem of managing the customer buying cycle. And how sales tools – simple to advanced – can help sales […]

7 things sales teams can learn from the movie Moneyball

Predictive Analytics for Sales and Marketing, Sales Productivity

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The movie Moneyball opens today to great reviews. I read the book by Michael Lewis soon after it was released and as a statistician and economist (e.g. […]

How predictive analytics for sales has changed from 2011 to 2019

Predictive Analytics for Sales and Marketing, Sales Productivity

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Today it’s March 18, 2019. We’re optimizing posts for SEO, and going into a time warp again. I’m leaving the original post below the line, as it […]

Data Hygiene for Predictive Analytics and AI

Are you doing business in 107 countries? Or 7? Data hygiene matters in predictive analytics

Data Quality, Predictive Analytics for Sales and Marketing

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On a recent assignment where we set up lead generation in Salesforce, we used an existing customer database to build a statistical model to score a leads database. […]

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