In this post we look at solving the critical business problem of managing the customer buying cycle. And how sales tools – simple to advanced – can help sales […]
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Currently browsing: Predictive Analytics for Sales and Marketing
7 Things Sales Teams Can Learn from the Movie Moneyball
The movie Moneyball opens today to some great reviews. I read the book by Michael Lewis soon after it was released and as a quant I found the […]
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How Predictive Analytics Adds Value to Your CRM System – Part 1
Customer Relationship Management (CRM) systems are the currency of customer-sales interactions. Effective, simple CRM software helps sales reps to focus on content of conversations rather than the mechanics of […]
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Are You Doing Business in 107 Countries? Or 7? Data Hygiene Matters in Predictive Analytics
On a recent assignment where we set up lead generation in Salesforce, we used an existing customer database to build a statistical model to score a leads database. […]
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