In many ways, sales managers hold the key to the success of their sales reps. They know each rep well. They understand the customer and prospect mix […]
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Topic: Predictive Analytics for Sales and Marketing
How Sales Can Stay on Top of the Customer Buying Cycle
In this post we look at solving the critical business problem of managing the customer buying cycle. And how sales tools – simple to advanced – can help sales […]
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7 Things Sales Teams Can Learn from the Movie Moneyball
The movie Moneyball opens today to great reviews. I read the book by Michael Lewis soon after it was released and as a statistician and economist (e.g. […]
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How Predictive Analytics for Sales has Changed from 2011 to 2019
Today it’s March 18, 2019. We’re optimizing posts for SEO, and going into a time warp again. I’m leaving the original post below the line, as it […]
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Are You Doing Business in 107 Countries? Or 7? Data Hygiene Matters in Predictive Analytics
On a recent assignment where we set up lead generation in Salesforce, we used an existing customer database to build a statistical model to score a leads database. […]
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