This article was originally published on LinkedIn. This is certainly the news of the day, if not the quarter! The Salesforce acquisition of Tableau is an […]
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Currently browsing: Predictive Analytics for Sales and Marketing
How to use predictive analytics for sales, marketing and Salesforce CRM. We show how to use predictive analytics for lead generation, customer retention, at-risk customers, marketing campaigns, inside sales, field sales. Predictive analytics can accelerate your company’s sales growth and customer lifetime value throughout the customer life cycle. Our belief is analytics should be easy for users. We set up the algorithms and analytics behind scenes. For sales and marketing users, they get easy action recommendations and insights, simply served up.
Four traits in sales managers who scale for fast growth
In many ways, sales managers hold the key to the success of their sales reps. They know each rep well. They understand the customer and prospect mix […]
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How sales can stay on top of the customer buying cycle
In this post we look at solving the critical business problem of managing the customer buying cycle. And how sales tools – simple to advanced – can help sales […]
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7 things sales teams can learn from the movie Moneyball
The movie Moneyball opens today to great reviews. I read the book by Michael Lewis soon after it was released and as a statistician and economist (e.g. […]
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How predictive analytics for sales has changed from 2011 to 2019
Today it’s March 18, 2019. We’re optimizing posts for SEO, and going into a time warp again. I’m leaving the original post below the line, as it […]
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Are you doing business in 107 countries? Or 7? Data cleansing matters in predictive analytics
On a recent assignment where we set up lead generation in Salesforce, we used an existing customer database to build a statistical model to score a leads database. […]
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