Updated 3/26/20 for local marketing during Covid-19: Many people, perhaps you too, are looking for advice on geofencing and lead generation to reach local customers for local […]
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How to do fast easy customer segmentation in Salesforce
Relevant customer and prospect groups in Salesforce help your sales reps. They do this by grouping one or more fields into manageable and actionable targets. Today we […]
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Location-based lead generation in Salesforce: Mapping a way to new leads
Marketing and sales have purchased leads the same way for years. The current state of lead generation to fill the Salesforce pipeline is still focused on traditional […]
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Who are your customers most at risk of leaving? How to find at risk accounts in Salesforce
Losing a valued customer is a fear of every sales rep and sales manager. The longer the elapsed time since an interaction with them, the more likely a […]
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How to drastically reduce time spent on administrative tasks in Salesforce
The goal of every sales rep is to get the maximum selling time and attain or exceed their quota. However, some non-selling time is inevitable, and it […]
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3 ways geofencing can improve sales
Geo-fencing is the latest in customer targeting. While there is a ton written about using geo-fencing as an advertising tool, there is little written about how to […]
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