Industry: Information Technology
Location: Austin, TX
Spiceworks is a professional network for the information technology industry, the marketplace where tech buyers and sellers come together to push the world forward with technology.
- Spiceworks needed a better way to identify success of marketing campaigns with media clients.
- Valgen’s advanced data cleanse and 12-Pass Fuzzy Matching accurately finds net new leads to demonstrate campaign effectiveness.
- Identified 30% net new leads — a 97% higher match rate — and $3.4M.
- 6X more buyers were identified than an in-house solution identified.
- With campaign value made more transparent, a key partner reinstated their media spend cut from prior year.
Products & Services
Used to deliver these results: