Spiceworks is a professional network for the information technology industry, the marketplace where tech buyers and sellers come together to push the world forward with technology.

The Challenge

• Spiceworks needed a better way to identify success of marketing campaigns with media clients.

Why Valgen?

• Valgen’s advanced data cleanse and unique 12-Pass Fuzzy Matching Algorithm.
• Domain expertise in technology vertical and database capabilities.
• Significant and demonstrable improvements in campaign results over in-house solutions.

The Results

• Identified 30% net new leads — a 97% higher match rate — and $3.4M.
• 6X more buyers were identified than an in-house solution identified.
• With campaign results made more transparent, a key partner reinstated $1M in media spend that was cut in the prior year.

Products & Services

Used to deliver these results: