CUSTOMER SUCCESS STORY
Spiceworks maximized partner spend ROI in media campaigns
Valgen identified 30% more leads and $3.4M
Industry: Information Technology
Location: Austin, TX
Spiceworks is a professional network for the information technology industry, the marketplace where tech buyers and sellers come together to push the world forward with technology.
- Spiceworks needed a better way to identify success of marketing campaigns with media clients.
- Valgen’s advanced data cleanse and unique 12-Pass Fuzzy Matching Algorithm.
- Domain expertise in technology vertical and database capabilities.
- Significant and demonstrable improvements in campaign results over in-house solutions.
- Identified 30% net new leads — a 97% higher match rate — and $3.4M.
- 6X more buyers were identified than an in-house solution identified.
- With campaign results made more transparent, a key partner reinstated $1M in media spend that was cut in the prior year.
Products & Services
Used to deliver these results:
Advanced data cleanse, dedupe, append, enrich through managed data services.