H.B. Fuller uses ProsperVue to improve customer renewals and retention

$10M in revenue retained annually that would otherwise have been lost from at-risk customers
HB Fuller ProsperVue for Salesforce Customer Retention and Renewal

Industry:  Healthcare & Life Sciences

Location:  Rochester, NY

H.B. Fuller is a global provider of adhesives, sealants and specialty chemicals to improve products and lives.

The Challenge
  • The company needed a predictive solution to help geo-visualize its customer and prospects’ buying journeys.
  • Sales reps struggled with 80% customer erosion, and needed a way to track and engage customer contract renewals.
  • H.B. Fuller needed a solution built into Salesforce.

Why Valgen?
  • H.B. Fuller chose ProsperVue for its predictive geomapping capabilities within Salesforce.
  • The Company valued Valgen’s roots in analytics and exceptional visuals.
  • Sales reps would have access to ProsperVue’s superior timing model to predict and further engage customers.

The Results
  • Valgen estimated that $80M was being lost annually due to at-risk customers.
  • We identified key drivers of the customer buying cycle, maximizing the resources to drive customer engagement.
  • H.B. Fuller was able to recover $12M (15%) of the lost revenue with our models predicting purchase dates at 78% accuracy.

Products & Services

Used to deliver these results:

ProsperVue App for Salesforce - Analytics to Maximize Customer Lifetime Value for B2B Marketing and Sales


Delivers actionable visual and predictive info to sales and marketing in Salesforce