H.B. Fuller is a global provider of adhesives, sealants and specialty chemicals to improve products and lives.

The Challenge

• The company needed a predictive solution to help geo-visualize its customer and prospects’ buying journeys.
• Sales reps struggled with 80% customer erosion, and needed a way to track and engage customer contract renewals.
• H.B. Fuller needed a solution built into Salesforce.

Why Valgen?

• H.B. Fuller chose ProsperVue for its predictive geomapping capabilities within Salesforce.
• The Company valued Valgen’s roots in analytics and exceptional visuals.
• Sales reps would have access to ProsperVue’s superior timing model to predict and further engage customers.

The Results

• Valgen estimated that $80M was being lost annually due to at-risk customers.
• We identified key drivers of the customer buying cycle, maximizing the resources to drive customer engagement.
• H.B. Fuller was able to recover $12M (15%) of the lost revenue with our models predicting purchase dates at 78% accuracy.

Products & Services

Used to deliver these results: