Vector Solutions turns dirty data into effective marketing campaigns, fast

From 600+ sources of raw data feed, to positive ROI campaigns in 12 weeks
Vector Solutions Data Cleansing and Lead Generation Success in Salesforce

Industry:  Education

Location:  Tampa, FL

Vector Solutions delivers award-winning online education, safety, compliance, and performance-optimization solutions for the commercial, education and public sector markets.

The Challenge
  • The business to professional (B2P) division of this e-learning leader needed a turnkey solution to synthesize 2M+ records from 600+ sources.
  • Data needed to be cleansed substantially, advanced matching rules applied and data elements appended and validated.
  • The final data was integrated, aligned and refreshed with existing Salesforce data, and made ready for dozens of sales reps and inbound campaigns.

Why Valgen?
  • Valgen’s advanced, customizable data hygiene methods were “head and shoulders” more robust than several other apps Vector Solutions tried.
  • Our ability to bring and manage strong vendor relationships meant that Vector Solutions did not have to stitch these capabilities together.
  • We took complete accountability across the entire data life cycle, allowing Vector Solutions sales and marketing teams to focus on growing and scaling their business.

The Results
  • A 12-month backlog of processing and preparation was cleared within four months from when we started.
  • Valgen’s team delivered 1.2M high quality prospects with complete contact info to enable marketing campaigns; generated positive ROI within 12 weeks.
  • Vector Solutions has a clearer picture and monthly action plan for a 12-month roadmap to target their half-billion annual addressable market.

Products & Services

Used to deliver these results:

ProsperServe Managed Data Services for data hygiene, dedupe, append, enrich sales and marketing data


Advanced data cleanse, dedupe, append, enrich through managed data services

ProsperVue App for Salesforce - Analytics to Maximize Customer Lifetime Value for B2B Marketing and Sales


Delivers actionable visual and predictive info to sales and marketing in Salesforce