CUSTOMER SUCCESS STORY
Vector Solutions turns dirty data into effective marketing campaigns, fast
From 600+ sources of raw data feed, to positive ROI campaigns in 12 weeks

Industry: Education
Location: Tampa, FL
Vector Solutions delivers award-winning online education, safety, compliance, and performance-optimization solutions for the commercial, education and public sector markets.
The Challenge
- The business to professional (B2P) division of this e-learning leader needed a turnkey solution to synthesize 2M+ records from 600+ sources.
- Data needed to be cleansed substantially, advanced matching rules applied and data elements appended and validated.
- The final data was integrated, aligned and refreshed with existing Salesforce data, and made ready for dozens of sales reps and inbound campaigns.
Why Valgen?
- Valgen’s advanced, customizable data hygiene methods were “head and shoulders” more robust than several other apps Vector Solutions tried.
- Our ability to bring and manage strong vendor relationships meant that Vector Solutions did not have to stitch these capabilities together.
- We took complete accountability across the entire data life cycle, allowing Vector Solutions sales and marketing teams to focus on growing and scaling their business.
The Results
- A 12-month backlog of processing and preparation was cleared within four months from when we started.
- Valgen’s team delivered 1.2M high quality prospects with complete contact info to enable marketing campaigns; generated positive ROI within 12 weeks.
- Vector Solutions has a clearer picture and monthly action plan for a 12-month roadmap to target their half-billion annual addressable market.
Products & Services
Used to deliver these results:
ProsperServe
Advanced data cleanse, dedupe, append, enrich through managed data services
ProsperVue
Delivers actionable visual and predictive info to sales and marketing in Salesforce