Lenovo accelerates marketing campaign ROI with Valgen

Provided unbiased third party insights into online media campaigns, increased revenue by 18%

Industry:  Technology

Location:  Morrisville, NC

Lenovo is one of the world’s leading personal technology companies, producing innovative PCs and mobile internet devices. Ranking at 226 on the Global Fortune 500 list in 2017, Lenovo is the world’s second largest PC vendor and a leading smartphone company.

The Challenge

Lenovo needed to:

  • Have a trusted third party provide unbiased reporting on their online media spend.
  • Understand attribution in campaigns to acquire new customers.
  • Gain visibility to breakdown purchase timing, product and quantity purchased.
  • Determine the value of its campaigns and prioritize future spend.

Why Valgen?
  • Lenovo chose Valgen because of our objective, unbiased and robust campaign effectiveness reporting.
  • Lenovo needed our expert matching algorithms to pinpoint detailed performance analysis.
  • We have capabilities to comb through a high volume of transactions, and attribute results by product.

The Results
  • Valgen recommended the best path to invest $1.5M in online marketing spend to maximize ROI.
  • Lenovo was able to target the right segment with the right products, driving 18% gain in revenue.
  • Lenovo used Valgen analytics to justify increase in spend with high confidence in revenue attribution.

Products & Services

Used to deliver these results:

Analytics and Data on Commercial Fleets and Trucking Industry

Custom Predictive Modeling

If you have a need for similar predictive modeling for marketing campaigns, call us to discuss how we can help.