Location-Based Lead Generation: Mapping a Way to New Leads
Marketers and Sales have been purchasing leads the same way for years. The current state of lead generation across industries is still focused on the traditional ways of getting new leads, which include list buying & list swaps, LinkedIn, inbound marketing efforts, and cold calling.
While these methods are common ways for sales teams to get new leads, many are inefficient and cost more than they should. Constantly feeding the sales engine is extremely important. But simply throwing more and more leads into the sales process is now an antiquated approach. Once companies face the truth about sales leads, the more they will discover that:
One secret for effective lead generation doesn’t lie in the quantity of leads.
Rather, it’s the ability to self-source high quality and highly-targeted leads through location-based lead generation.
Location-Based Lead Generation
Companies can maximize sales by enabling each sales person to self-source their own leads.
This will empower salespeople with the ability to target ideal customers in their territories. All of this can be done with location-based lead generation in Salesforce.
- For inside sales people, this means being able to find new leads most like their current customers.
- For marketers, this means no more reliance on primarily list buying. Marketers can create custom lists for their campaigns by territory, region, or proximity to event venues.
- For executives, this means cost effective lead generation, a more streamlined purchasing process, and time savings.
With location-based lead generation, salespeople can get more high-quality leads. Sales reps no longer have to wait for new leads and they don’t have to spend countless hours tracking down new business on the web.
Take control of your pipeline. Think differently about the way you treat lead generation. Enable salespeople to not only consume leads, but to generate them as well.
ProsperVue’s Delivery of Location-Based Leads
With ProsperVue, you can unlock location-based lead generation within Salesforce to help sales sell more. ProsperVue provides a map-based user experience that offers seamless import and export of records within Salesforce.
For more information, visit us on the AppExchange to see how it works.
Digital Marketing Manager at Valgen
Blair is a digital marketing enthusiast with a marketing degree from Suffolk University in Boston, MA.