Location-based lead generation in Salesforce: Mapping a way to new leads
Marketing and sales have purchased leads the same way for years. The current state of lead generation to fill the Salesforce pipeline is still focused on traditional methods such as list buying & list swaps, LinkedIn, association and conference lists, and cold calling.
Sales teams often get new prospecting leads through these methods. But they can be inefficient and costly, with poor ROI. And businesses that sell in smaller geographic areas have limited options for buying prospect lists.
The challenge is, despite all that, it is extremely important to constantly feed the sales engine. But now you no longer have to rely heavily on throwing more and more huge lists of leads into Salesforce. More of our clients are finding that:
One secret for effective lead generation doesn’t lie in the quantity of leads.
Rather, it’s the ability to self-source high quality and highly-targeted leads through location-based lead generation.
Think differently about how you treat lead generation. Enable salespeople to not only consume leads, but to generate them as well.
Location-Based Lead Generation
What about allowing sales reps to self-source their own leads?
Experienced reps and marketers know their territories and industries. This will empower them to target ideal customers there. This can be done with location-based lead generation in Salesforce. Sales and marketing staff can use filters to get higher quality leads. Filters can be selected to fit their businesses, target audiences and geographic areas.
- Inside sales people can find new leads most like their best customers.
- Marketers can create custom lists for their campaigns by all things location-based: territory; region; proximity to events, retail locations, offices, and where their customers go.
- Executives will see more cost-effective lead generation, a more streamlined purchasing process, and time savings.
Sales reps no longer have to wait for new leads. And they don’t have to spend countless hours looking for new business on the web.
ProsperVue’s Delivery of Location-Based Leads
With ProsperVue, you can unlock location-based lead generation in Salesforce to help sales sell more. ProsperVue provides a map-based user experience ideal for identifying leads in geographic areas.
Digital Marketing Manager at Valgen
Blair is a digital marketing enthusiast with a marketing degree from Suffolk University in Boston, MA.