Molex is a global supplier of inter-connectors to the electronics industry.

The Challenge

• Molex marketing and field sales teams wanted a solution that would alert them to customer activities while on the road.
• They needed to validate MQL and non-MQL leads, and identify specific activities to predict buying behavior.
• They wanted a better way to foster a collaborative approach across the C-Suite, Product, Marketing and Sales Teams.

Why Valgen?

• The primary need was to create a custom solution to trigger field sales notifications. Molex chose Valgen because of our ability to integrate predictive analytics into Salesforce with a visual tool like ProsperVue.
• Valgen has the ability to integrate a full BI solution, Google Analytics data, campaign management, CRM and ERP.
• Our superior data cleanse, matching and de-duplicating expertise also played into the decision.

The Results

• Valgen mined millions of transactions and user attributes to detect advance buying signals, and presented timely sales intelligence before reps walked into client meetings.
• 200+ sales reps were targeted to use the visualization tool. In parallel, marketing ran coordinated campaigns to ensure high customer receptivity.
• Visual analytics identified 20% of SQL accounts that would have otherwise not been marketed to or acted upon by sales.

Products & Services

Used to deliver these results: