CUSTOMER SUCCESS STORY
Molex expands field sales with custom integration of Salesforce predictive analytics visualization tool
Needed a visual way to predict when a customer is ready to buy
Location: Lisle, IL
Molex is a global supplier of inter-connectors to the electronics industry.
- Molex marketing and field sales teams wanted a solution that would alert them to customer activities while on the road.
- They needed to validate MQL and non-MQL leads, and identify specific activities to predict buying behavior.
- They wanted a better way to foster a collaborative approach across the C-Suite, Product, Marketing and Sales Teams.
- The primary need was to create a custom solution to trigger field sales notifications. Molex chose Valgen because of our ability to integrate predictive analytics into Salesforce with a visual tool like ProsperVue.
- Valgen has the ability to integrate a full BI solution, Google Analytics data, campaign management, CRM and ERP.
- Our superior data cleanse, matching and de-duplicating expertise also played into the decision.
- Valgen mined millions of transactions and user attributes to detect advance buying signals, and presented timely sales intelligence before reps walked into client meetings.
- 200+ sales reps were targeted to use the visualization tool. In parallel, marketing ran coordinated campaigns to ensure high customer receptivity.
- Visual analytics identified 20% of SQL accounts that would have otherwise not been marketed to or acted upon by sales.
Products & Services
Used to deliver these results:
Delivers actionable visual and predictive info to sales and marketing in Salesforce
Advanced data cleanse, dedupe, append, enrich through managed data services