CUSTOMER SUCCESS STORY

Bausch + Lomb utilized Valgen analytics to increase physician inventory sales

Built predictive models for new product launch, delivering $1.4M sales in 6 months
Bausch+Lomb Predictive Analytics for Sales

Industry:  Healthcare & Life Sciences

Location:  Rochester, NY

Bausch + Lomb is one of the best-known and most respected healthcare brands in the world, offering a range of eye health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses and other eye surgery products.


The Challenge
  • Bausch + Lomb needed to predict inventory purchases for a new product launch, using historical patterns.
  • Client needed to identify areas of fastest and above-average growth rapidly, and make course corrections.
  • Sales managers had to plan their resources by territory to maximize booked orders within a short window.

Why Valgen?
  • Bausch + Lomb chose Valgen for our expertise with predictive modeling for new product launch and market analytics.
  • Valgen was one stop for advanced analytics as well as data extraction, processing, staging, advanced cleansing, and standardization to prepare data for predictive modeling.
  • Our predictive models provided specific actionable guidance that could be delivered to the field sales teams.
  • We had capability to identify detailed drivers of outcomes, and they could be fine-tuned as results came in.

The Results
  • Valgen’s insights and recommendations led Bausch + Lomb product launch sales to exceed expectations.
  • The top 30% of performers produced 50% of sales with above average account penetration.

Products & Services

Used to deliver these results:

Valgen Industry Expertise in Marketing Sales Analytics Data and Salesforce

Custom Predictive Modeling

If you have a need for similar predictive modeling, call us to discuss how we can help.