Selling to Fleets Playbook
Accelerate sales to fleets throughout the customer journey
More leads.
More repeat sales.
More at-risk customers saved.
Customer Acquisition: Prospecting & Lead Generation
Before buying data about companies with fleets, ask your vendor these questions
Of course everyone asks about cost of data. Nearly everyone asks how current and accurate the data is. You should also be sure fleet data is right for your ideal customer profile. Can you get data for specific fleet sizes, like 100 to 500 vehicles? Can you get data for only for certain vehicles classes or body types? For certain industries? For geographic areas like states, cities and ZIP codes?
How to successfully sell to fleet owners in the rapidly evolving fleet market
The market is crowded and competitive. Early start-ups had room for trial and error until they found their niche/fast growth areas. There’s a lot of noise now, so it’s harder today to find net new buyers of your product or service. You’ll run into installed competitors. Despite the dramatic shifts, we found a common pattern in those with growth and momentum ...
Lower the high hidden costs of fleet owner list acquisition
I know you’re in a hurry to feed SDRs with more prospect lists about fleets. But throwing more data at the team won’t increase conversion, and can dramatically increase your customer acquisition costs. … MORE
Why you should keep personal emails
Usually marketers want only business emails. But gmail, hotmail, yahoo and aol emails are critical to helping you reach two audiences: small business fleets and people on LinkedIn. … MORE
LinkedIn company pages & fleet employees: Where is everybody?!
If you disqualify fleet leads by looking at the number of employees on a company’s LinkedIn page, you may be throwing out many good leads. Employee numbers do not correlate with vehicles. … MORE
Beyond plumbing & HVAC: Reach more local and field service fleets
There’s a common audience that nearly everyone who sells to “van and pickup truck” local fleets want to reach: Plumbers. That also means, everyone is contacting them! Let’s look at other potential prospects. … MORE
Reach fleet safety job titles – not fire, food, nuclear, water safety
If you’ve ever searched for safety job titles, you know there are many specialties in safety. Here’s a list of words to suppress, so you can focus prospect lists on fleet and transportation safety. … MORE
Avoid lemons when you acquire fleet lead data
To improve ROI, it helps to understand the various sources of data about companies with fleets. Know the pros and cons, and know what you can do to improve results. … MORE
