Enhance Your ZoomInfo Investment with Fleet and Trucking Data

Many of our customers are using ZoomInfo to find trucking and fleet industry prospects. We all know ZoomInfo for its reliable contact data, especially for U.S. companies where you need mobile phone numbers as well as emails.

Yet many ZoomInfo users still call us for fleet data.

Here’s the story we hear again and again: People think there’s a relationship between revenue and/or the number of employees at a company, and the number of fleet vehicles. So, they set filters in ZoomInfo for industry, revenue, employee count, and contact job titles. Then they get busy sending email campaigns and cold calling.

Unfortunately, they find up to 85% of their cost and time are wasted.

Because most of the companies they identified don’t fit what they sell to. They don’t have the right types of the vehicles, they’re too small, or they have no vehicles at all.

It turns out, there is no good relationship between revenue or number of employees, and number of fleet vehicles.

On average, our customers find that only 15-20% of data identified with revenue and employee count fit the fleets they’re looking for. These filters are so poor a predictor of fleets, that we don’t use them as standard filters for ProsperFleet.

People also obviously use ZoomInfo to search for job titles with keywords like “fleet” and “transportation” in them. And yes, this will get you a fleet managers contact list. But our analysis of all companies with 5+ fleet vehicles found that only about 1% of all companies and governments with fleet vehicles have a dedicated fleet job title (this article about fleet manager job titles explains why). So if you’re building contact lists with only contact data, you will miss most fleet decision-makers. You still need a fleet database.

ProsperFleet and ZoomInfo

We have always recommended that our customers use a multi-sourced approach to build their CRM databases. Every data source has its strengths and weaknesses, and sourcing over time will build the strongest data tailored to your needs. So, we wouldn’t recommend “either/or” ProsperFleet or ZoomInfo. ProsperFleet and ZoomInfo together enhance each other.

Use ProsperFleet to find your ideal fleet customers. Then use that data to get the best value out of your ZoomInfo investment.

Having said that, below we share the strengths of ProsperFleet data.

Valgen has been doing analytics in fleet and trucking for about 15 years, and our customers’ sales and marketing teams kept asking us for fleet data. So this is why we created ProsperFleet, to offer an alternative with key elements in trucking and fleet data that our customers weren’t finding anywhere else:

Light-duty commercial vehicles

ProsperFleet data includes light-duty fleets: field sales and executive fleets, motor pool sedans and SUVs, contractor pickups and cargo van fleet owners – all the “non-DOT” fleets and “white van fleets.”

This allows you to reach the vast market of field and facility service fleets, contractors and trades like plumbers and HVAC, electricians, and vans and truck fleets that are doing last mile and local delivery.

This chart gives you an idea of the size of the light-duty market compared to medium and heavy duty.

Number of U.S. commercial vehicles, in millions, owned or leased by companies and government agencies that have 5+ vehicles.

Total fleet counts for large fleets

When a company or government has vehicles across 5, 10, 50, 100+ locations, what is the total fleet size? This is a complex question to answer and involves accurate matching of company hierarchy and locations across states with information from dozens of data sources.

For trucking data where you’re only using the power units in an FMCSA data field, it’s easier to answer. Yet, that FMCSA data can be up to 2 years old. And it doesn’t include all fleet vehicles.

Many fleet suppliers who use ProsperFleet are looking for all types of vehicles, from sedans to vans to heavy duty trucking.

Company hierarchy

Enterprise sales teams are often looking for company hierarchy – parent companies and their subsidiaries, divisions and sister companies. This is useful if you’ve sold into one division, and want to explore fleets at other divisions and newly-acquired companies.

All company locations with vehicles

Most data sources provide only headquarters locations. We have data on all company locations with fleets. If a headquarters is in Michigan with vehicle locations in Ohio, Indiana, Illinois and Wisconsin, you will be able to find company fleet vehicle data in all five states. So if you are in Wisconsin, this company’s fleet will be revealed for you, despite the headquarters being in another state. Our article about fleet locations explains more about this.

Many contacts for a fleet

ProsperFleet does include many contacts to reach buying committees. At medium and large fleets, there are many influencers and decision-makers when selecting fleet vendors: fleet, transportation, maintenance, general managers, operations, safety, DOT compliance, driver training, driver recruiting, HR, finance, procurement/purchasing, public works, etc. As well as owner, president and CEO which are great for small fleets.

ZoomInfo has vast resources for building and maintaining its contact data, while at ProsperFleet our primary focus is on fleet market intelligence and analytics. Each data supplier has strengths and when our data is brought together, this can give you a strong, reliable and accurate prospecting database for your CRM.

Focus on larger fleets

About half of companies with vehicles have one vehicle, or are trucking owner-operators with one vehicle. If you are looking for owner-operators, data is plentiful. But many of our customers are looking for fleets with more vehicles. Our data begins with 5+ vehicles. There’s no wading through mostly very small fleets, to find the fleets you want.

Enhancements to FMCSA DOT data

Few trucking databases do significant enhancements to the DOT data from FMCSA. Often the data is mostly re-organized into filters and online interfaces. With ProsperFleet, we take the steps described above to bring additional value our customers have requested. It’s now easier for them to prospect to the right fleets and grow their businesses.

Our data filters are also designed with sales and marketing needs in mind, which differ from the data that shippers and brokers want to see.

Our fleet and vehicle data is multi-sourced and gives a more accurate reflection of a fleet, than using FMCSA data alone. VIN-level data is counted in FMCSA data when there’s an inspection or crash. Our multi-sourced approach is more comprehensive than this, and includes light duty commercial vehicles that are rarely included in FMCSA data.

Usage plans for local businesses

You can acquire only the data that fits the geographic area you will use, even if it’s local. You can choose local fleets at the city and ZIP code levels, anywhere in the U.S. Search a radius starting as small as 5 miles around a ZIP code.

Learn more about how ProsperFleet might be an alternative fleet and trucking data source for you. Or if you’re ready to talk, contact us for a demo.

Questions about ProsperFleet?

ProsperFleet Data

Database of all U.S. companies with fleets of vehicles

Online Database of Trucking Companies in the US and Companies with Fleets of Vehicles

What fleet data is right for you?

Not all fleet data is the same.

If you use the wrong data for your needs, you miss selling to many fleets in your market. Assess your specific needs, and get a course of action.

Differences in 2023 Fleet and Trucking Databases