Your Fleet Data Profile
Local + Light
Key info you need is:
Light duty data (like sedans, pickups, cargo vans)
What you should know:
Both local and light duty data can be hard to find.
Most fleet data focuses on medium and heavy duty trucking, and only headquarters locations.
You might have the sneaking suspicion that you miss selling to a lot of fleets? You see them driving by. But you don’t see them in the data you get.
This is because, not all fleet data is the same.
Data can affect your ability to reach potential customers, and you deserve to know the inside baseball about this.
Once you know, you can make better investments in data. You’ll be able to ask questions of data vendors and evaluate if they can meet your needs. (And of course ask these questions of us too, if you explore our data.)
Local fleet data
For some fleet suppliers like retail locations, maintenance and repair services, mobile and onsite fleet services, it’s critical to find nearby businesses and governments with vehicles. And beyond that (literally!) businesses with headquarters elsewhere – all across the country – can have fleet locations in your area.
But most fleet data has only the headquarters location.
Here’s an example of a waste management company, where you can see its headquarters location in Houston, versus all of its fleet locations:
The problem is, if you are not in Houston, you would not get information about this company. But what if they have fleet locations in your area?
This is only one example of tens of thousands of companies that have locations regionally or nationwide.
And, most fleet data won’t have the millions of light duty commercial vehicles that are driven only locally, like only within a city or metro area.
The reason you don’t find enough data …
Because most data vendors use Federal Motor Carrier Safety Administration (FMCSA) data. The FMCSA focuses on fleets that must follow federal regulations. These are fleets that:
- Have vehicles that exceed a gross vehicle weight rating (GVWR) of 10,001 lbs., which would be medium and heavy duty
- Cross state lines, for interstate commerce
- Employ drivers with commercial driver licenses
- Haul hazardous materials
- Carry a larger number of passengers
The FMCSA will have data about local fleets that must follow federal regulations. But this is not 100% of fleets.
Let’s get an idea of what this means for you. Here are the number of locations with 5 or more fleet vehicles in Arizona:
- Fleet database with many sources: 56,000
- FMCSA data: 3,400
If you think about what’s not included in FMCSA data, it’s a lot of fleets that tend to operate locally. Contractors and facility services with pickup trucks and cargo vans. Smaller box trucks for local last mile delivery. Sales and executive sedans and SUVs. Field service, like security fleets.
So if you are looking for the light duty fleets you see on the roads around you, and you aren’t finding enough of them, you need data that comes from a different source than only FMCSA data.
There is also state data available from a small number of partners. But some states have privacy laws that limit how commercial fleet data can be used. If you sell in any of the 10 states below, there may be very little or no data about local fleets available:
If you need info about local fleets or fleets in these states, there are options for you. We talk more below about data that could meet your needs.
Meanwhile, if it’s been hard to find enough relevant local fleets to grow your business, this explanation about federal and state data should shed light on why.
If you want more detail about these data sources, we have a longer article with more information.
Light duty vehicles
If you are looking for light duty fleets, you likely won’t find enough information about these fleets in “trucking databases.”
Why? It’s the same reason we explain above for local data. Because most of these databases are using the FMCSA data. The FMCSA focuses on fleets that must follow federal regulations, and they’re more likely to have medium duty trucks, heavy duty tractor-trailers, and larger passenger vehicles like 15-passenger vans, school buses and motorcoaches. The federal government is focused on data about interstate commerce and safety. Their job is not to collect data about 100% of fleets with any type of vehicle.
Now, we’re not here to criticize FMCSA data. Not at all. We include it in our database because it’s good data if you’re looking for medium and heavy duty trucking and federally-regulated fleets.
If you need local light duty fleets, it might not be the best data for you.
Let’s compare some numbers. Here’s a search for fleets with 5 or more light duty vehicles in Illinois:
- Fleet database with many sources: 22,400
- FMCSA data: 8,300 (and it’s unknown how many of these have 5+ light duty vehicles)
Let’s try another one. Here are fleets with 25 or more light duty vehicles in the Miami-Fort Lauderdale metro area:
- Fleet database with many sources: 1,300
- FMCSA data: 290 (and it’s unknown how many of these have 25+ light duty vehicles)
When you’re trying to find enough fleets to sell to, it’s important to know that the vast majority of fleets have fewer than 5 vehicles. This is true from any data source:
If you are looking for the small fleets, this is good news for you.
But if you’re looking for larger fleets, well, as an example, fleets of 50+ vehicles are only 2% of all fleets.
So it’s important to invest in the data that has enough fleets for your prospecting.
Checklist: Get the fleet data you need
These are questions you could ask data vendors, that can help you evaluate how much light duty and local data is available:
- How many fleets with light duty vehicles are available in the local area you sell to? Try to identify a quantity. (Just like how we shared quantities in the examples above.)
- If your revenue is driven by number of vehicles: How many light duty vehicles are in your local area?
- Do they have corporate linkage and fleet locations?
- Can you find data for your specific geographic area, whether it’s a state, county, metro area, city or town, ZIP code, radius?
In addition, some of these questions might be relevant:
- Can they give data only for specific fleet sizes that are important to you? How much data is available for the fleet size you target?
- Do they have SIC/NAICS/Industry filters? Because you might want to focus on data from industries where your best customers come from. Does the data have good coverage in those industries? You might also want the ability to exclude some industries.
- What job titles do they have? Data sources tend to have fleet data OR extensive contact data and it is rare to find both.
How to find light duty, local fleets
As we worked with our customers on analytics, we heard that they had a fundamental problem: Reaching enough of their fleet market to power their growth.
They tried many data vendors. But it was hard to find the millions of companies with the light duty “company cars,” pickups, cargo vans, small trucks.
So we created a database of companies with fleet vehicles called ProsperFleet. It’s multi-sourced to eliminate the weaknesses of single-source data. The numbers shared above from a “fleet database with many sources”? Yes, they’re from ProsperFleet.
We can give a complete fleet market view for all 50 states, from local contractor fleets to the largest long haul trucking companies. Our data includes fleet locations as well as headquarters.
If you’re looking for light duty and local fleets, we invite you to learn more about our data and see how it might help you too.