3 Ways Geofencing Can Improve Sales
Geo-fencing is the latest in customer targeting. While there is a ton written about using geo-fencing as an advertising tool, there is little written about how to use it in a sales environment. Geo-fencing is a virtual perimeter that allows users to see existing clients and leads on a map. For sales professionals with access to a geo-location tool (such as Valgen’s cfMAPP*), targeting and selling to a specific geographic area has never been more simple.
Geo-fencing is an effective way for sales representatives to create a virtual perimeter around their territory to create quick categorized searches. This streamlines the sales process and allows for real time decisions.
1. Gain Precise Local Search Results
Create your own custom search results by drawing a virtual perimeter (Fence) around a client, customer, lead or geographical area that you want to target. By focusing on a specific perimeter, you can localize your search and drive marketing campaigns that speak to your audience.
Already doing business with other companies in your target area? Now’s the time to advertise what you have done for their direct competitors in the area.
2. Quickly Target High-Value Leads
Sifting through thousands of contacts, wondering who to call? Determining which number to dial first can be a challenge, especially when trying to keep up with demanding sales quotas. By visualizing your high-value sales targets geographically, you can better position yourself to make more effective calls.
3. In-depth Analytics
With highly-targeted data and exact search criteria, you are better equipped with accurate, timely data you can use to make critical decisions. Like who’s in your area, what clients are close by, and who is more likely to make a purchase, all within one view. Instead of reacting, you can proactively respond, giving you a greater opportunity to drive revenue.
When given these tools, Sales Representatives can enhance their productivity and drive results quickly and easier than ever before. Learn more by visiting cfMAPP* on the AppExchange or by contacting us at [email protected]
Digital Marketing Manager at Valgen
Blair is a digital marketing enthusiast with a marketing degree from Suffolk University in Boston, MA.