Why your outbound prospect lists cost 125% more than you paid
Your prospect lists can cost you much more than what you paid. This is because for every 10 prospect records you pay for, only about 4.5 will reach sales reps or marketing.
Thus, there are significant hidden costs when you purchase lists. Find out what they are, and the surprising thing you can do about it in an article I wrote for LinkedIn.
You can also figure your own true cost of prospect lists that you purchase. We made an easy Excel worksheet with formulas for you:
President & CEO at Valgen
Rainmaker extraordinaire for our clients. Turns databases into gold. Analytics executive and entrepreneur with a track record of producing significant and sustained revenue gains for sales teams in transportation, high tech & financial services.