Buying B2B outbound leads: Why will cost you 125% more

Why your outbound prospect lists cost 125% more than you paid

Cost of Outbound Lead and Prospect Lists

Your prospect lists can cost you much more than what you paid. This is because for every 10 prospect records you pay for, only about 4.5 will reach sales reps or marketing.

Thus, there are significant hidden costs when you purchase lists. Find out what they are, and the surprising thing you can do about it in an article I wrote for LinkedIn.

You can also figure your own true cost of prospect lists that you purchase. We made an easy Excel worksheet with formulas for you:

Cost of Prospect Lists Worksheet


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